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Monday, 22 December 2008 |
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Tesco, the large UK supermarket, have partnered up with 1Click2Fame, an online reality talent website, to help promote a competition giving away up to £100,000. Recording booths will be set up in Tesco supermarkets to encourage customers to record and upload their videos, to be submitted in the contest. This innovative partnership is designed in part to compete with successful incumbent reality TV talent competitions, such as Simon Cowell's X Factor in the UK. |
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