So how do you come up with that winning slogan, even your kids will be growing up with? Well, a first step, especially if you're new to it, would be to have a look at what slogans companies actually use.

We have compiled a short list of past and present big brand slogans for you to review. This is by no way comprehensive but should give a good introduction.

We've organised the slogans by company name, and in alphabetical order. Just click on the letters below to see all examples for companies whose names start with that letter. 

Companies and Products starting with A

A&W Root Beer  

• "That frosty mug sensation"

A-1 Steak Sauce   

• "A-1 makes hamburgers taste like steakburgers"

Abbey National

• "Get the Abbey habit"
• "Because life's complicated enough"

Access Credit Card

• "Access takes the waiting out of wanting"
• "Makes sensible buying simple"
• "Access - Your Flexible Friend"
• "Does you does, or does you don't take Access?"

Acura     

• "The True Definition of Luxury. Yours."
  

Adelma Mineral Waters   

• "Fresh Squeezed Glaciers"
• "Clearly Canadian Sparkling Mineral Water in Wild Fruit Flavours"

Alba Dry Milk

• "Skim milk does not come from skinny cows"

Alka Seltzer 

• "I can't believe I ate the whole thing!"
• "Plop, plop, fizz, fizz, oh what a relief it is!"
• "Try it, you'll like it"

Allinson's Bread (1985)   

• "Bread wi' nowt taken out"

Allstate Insurance    

• "You're in good hands with Allstate"

Almaden    

• "Grapes, like children, need love and affection"

Alpo Dog Food    

• "Doesn't your dog deserve ALPO?"

American Airlines (1973)    

• "Rest, keep warm and drink liquids"
• "Doing what we do best"
• "Fly the American way"

American Brands, Inc    

• "Tobacco is our middle name"

American Coach Lines    

• "If man were meant to fly, God would have lowered the fares"

American Express Charge Card    

• "Don't leave home without it"

American Home Magazine    

• "American Home has an edifice complex"

American Telephone & Telegraph (1982)   

• "Reach out and touch someone"

Amtrak    

• "See America at see level"

Anadin    

• "Nothing acts faster than Anadin"

Andrews Liver Salts    

• "Andrews for Inner Cleanliness"

Andrex Toilet Tissue   

• "Soft, strong and very long"

Apple Computers    

• "The Power to Be Your Best"
• "Think different"

Arpege Perfume   

• "No bottles to break - just hearts"
• "Promise her anything, but give her Arpege"

Charles Atlas    

• "You Too Can Have A Body Like Mine"

Automobile Association    

• "Courtesy and care"
• "To our members, we're the fourth emergency service"

Avis Rental Car (1960s)    

• "We're number two. We try harder"

Companies and Products starting with B

Babycham    

• "I'd love a Babycham"

Badedas    

• "Things happen after a Badedas bath"

Bells Scotch Whisky    

• "Afore ye go"

BMW    

• "The ultimate driving machine"

BVD Underwear    

• "Next to myself, I like BVD best"

Bank of America (1980)    

• "Think what we can do for you"

Barnum & Bailey Circus    

• "The Greatest Show on Earth"

Bayer Aspirin    

• "Bayer works wonders"

Beecham's Pills    

• "Worth a guinea a box"

• "Beecham's pills make all the difference"

Benetton   

• "The United Colors of Benetton"

Benson & Hedges    

• "Pure Gold"

Bic Lighters (1975)    

• "Flick your Bic"

Big Ben Clocks    

• "Victory won't wait for the nation that's late"

Birds Eye Frozen Foods    

• "Come home to Birds Eye Country"

Birds Eye Peas (1956)    

• "Sweet as the moment when the pod went 'pop'"

Bisto    

• "Ahh Bisto!"

Black Velvet Whiskey    

• "Feel the Velvet"

BMW     

• "The ultimate driving machine"

Body Bra - Warner's   

• "Do you want a shape like a bra? Or do you want a shape like a woman?"

Bonded Tobacco Company    

• "Making smoking 'safe' for smokers"

Borden Inc    

• "If it's Borden's, it's got to be good"

Bounty candy bar    

• "Bounty - the taste of paradise"

Bournvita (night drink, 1960s)    

• "Sleep sweeter, Bournvita"

British Airways    

• "The World's Favorite Airline"

• "We'll take more care of you"

British Army     

• "Join the professionals"

British Caledonian Airline

• "We never forget you have a choice"

British Egg Marketing Board    

• "Go to work on an egg"
• "Happiness is egg shaped"
• "You can rely on the lion"
• "There is a lion on my egg"
• "Was there a lion on your egg this morning?"

British Gas     

• "Don't you just love being in control?"

British Rail    

• "Let the train take the strain"
• "This is the age of the train"
• "We're getting there"

British Telecom    

• "Its for Yoo-hoo!"
• "It's good to talk"
• "Make someone happy with a phone call"

Britvic

• "Britvic - simply the best there is"

Bromo-Seltzer    

• "If you keep late hours for Society's sake, Bromo-Seltzer will cure that headache"

Brooke Bond Dividend Tea (1930s)

• "Spend wisely - save wisely"

Brut Aftershave    

• "Splash it all over"

Brylcreem    

• "A little dab'll do ya"

Budweiser Beer    

• "When you say Budweiser, you've said it all"
• "The Genuine Article"
• "The King of beers"
• "Where there's life, there's Bud"

Buick    

• "Today the discriminating family finds it absolutely necessary to own two or more motor cars"
• "Wouldn't you really rather have a Buick?"
• "It makes you feel like the man you are"
• "When better automobiles are built, Buick will build them"

Bulova Watches    

• "Equal Pay, Equal Time"
• "The mainspring in a Bulova is made to last 256 years or 146 leather straps - whichever comes first"

Burger King    

• "Have it your way"
• "We do it your way"
• "Burger King - the home of the Whopper"
• "It takes two hands to hold a Whopper"

Burma Shave Shaving Cream 

• "So creamy it's almost fattening"

Companies and Products starting with C

Cadbury's Cocoa Essence    

• Absolutely pure"

Cadbury's Dairy Milk Chocolate    

• Award yourself the CDM"
• A glass and a half in every half pound"

Cadbury's Drinking Chocolate   

• Hot chocolate, drinking chocolate - the late, late drink"

Cadbury's Milk Tray    

• And all because the lady loves Milk Tray"

Cadbury's Flake   

• Sixpence worth of Heaven"

Cadbury's Fruit and Nut   

• Everyone's a Cadbury's Fruit and Nut Case"

Cadbury's Roses    

• Roses grow on you"

Cadbury's Smash    

• For mash get Smash"

Cadbury's Snack    

• Bridge that gap with Cadbury's Snack"

Calvin Klein Jeans    

• Nothing comes between me and my Calvins"

Canada Dry Tonics and Mixers    

• Emigrate to Canada Dry (for the sake of your Scotch)"
• Drink Canada Dry"

Canon

• See what we mean"

Camay Soap    

• You are in a Beauty Contest Every Day of your Life"
• You'll look a little lovelier each day, with fabulous pink Camay"
• Perfume worth 9 guineas an ounce"

Camel Cigarettes    

• I'd walk a mile for a Camel"
• For Digestion's Sake - Smoke Camels"

Campari    

• The first time is never the best"

Campbell's Condensed Soup    

• Soup is good food"
• M'm M'm Good"

Camp Coffee    

• Ready, aye, ready"
• Drink Camp - its the best!"
• Don't be misled!!!"

Carling Black Label    

• I bet he drinks Carling Black Label"

Carlsberg    

• Probably the best lager in the World"

Carlton Cigarettes    

• If you smoke, please smoke Carlton"

Carnation Milk    

• Milk from contented cows"

Cashmere Bouquet Soap    

• Now they whisper to her ... not about her"

Castlemaine XXXX Lager (1986)    

• Australians wouldn't give a XXXX for anything else"

Castrol Motor Oil    

• Castrol - liquid engineering"

Central Park Zoo    

• Come to the Central Park Zoo Cafeteria. Let the animals watch you eat for a change"

Cerebos salt    

• See how it runs!"

Chesterfield Cigarettes    

• "Blow some my way"

Chevrolet    

• "See the USA in a Chevrolet"
• "The road isn't built that can make it breathe hard!"
• "Eye it - try it - buy it!"

Chivas Regal Scotch    

• "Isn't that a lot for a bottle of Scotch? Yes"
• "Are your friends living beyond your means?"

Cinzano    

• "If enough people would stop smoking and start drinking, we could get out of ashtrays and into vermouth"
• T"he bright lights taste"

Cisco    

• "Empowering the Internet Generation"

Clairol Hair Colouring    

• "Does she or doesn't she?"
• "If I've only one life, let me live it as a blonde!"

Club Med Resorts    

• "Vacation is a world where there are no locks on the doors or the mind or the body"

Coal Board    

• "Come home to a real fire"

Coca Cola    

• "Click here for Coca Cola slogans"

Colgate Toothpaste (1945)    

• "It cleans your breath while it cleans your teeth"

Colgate Toothpaste (1967)    

• "The Colgate ring of confidence"

Colman's Mustard (1979)    

• "C'mon Colman's, light my fire"

Comfort fabric conditioner    

• "Softness is a thing called Comfort"

Commercial Union    

• "We won't make a drama out of a crisis"

Communist party, Soviet Union    

• "Toilers in Agriculture! Strengthen the fodder basis of animal husbandry! Raise the production and sale to the state of meat, milk, eggs, wool and other products!"

Compaq    

• "Has it changed your life yet?"

Consulate Cigarettes    

• "Cool as a mountain stream"
• "Menthol-Fresh, cool, clean, Consulate"
• "Cool, Fresh, Consulate"

Co-op (1950s)    

• "You can always get it at the Co-op"

Courage Beer    

• "It's what your right arm's for"
• "Take Courage"

Courier Express    

• "Courier Express. Today's delivery problems solved tomorrow"

Cow & Gate Milk Food    

• "Babies love it"

Craven 'A' Cigarettes    

• "For your throat's sake, smoke Craven 'A' - they never vary"
• "Smoke Craven 'A' - will not affect your throat"
• "Craven 'A' - It's kind to your throat"
• "Made especially to prevent sore throats"

Crisco Vegetable Shortening    

• "Cooks who know trust Crisco"

Croft Original Sherry    

• "One instinctively knows when something is right"

Cunard Steamship Company    

• "Getting there is half the fun"

Cutty Sark Whisky (1973)    

• "Don't give up the ship"

Companies and Products starting with D

Dacron Fabric    
America lives in Dacron

Daily Mirror    
Forward with the People
Forward with Britain
Biggest daily sale on Earth

Danish Bacon (1960s)    
Good bacon has Danish written all over it

De Beer Consolidated Mines Ltd (about 1950)    
Diamonds are forever ...

Delta Airlines    
You'll love the way we fly
Ready when you are

Del Monte    
The man from Del Monte says yes

Demon Internet Ltd    
The internet for a tenner a month

Dewar's Scotch Whisky    
It never varies

DHL    
We keep your promises

Dial Soap    
Aren't you glad you use Dial? Don't you wish everybody did?
People who like people like Dial

Dilly Beans    
If your friendly neighborhood grocer doesn't have a jar -knock something off a shelf on the way out

Dockers    
One leg at a time

Dr Pepper    
Be a Pepper!
Good for Life!

Domestos Bleach    
Domestos kills all known germs (in one hour)
Domestos kills ninety-nine per cent of all known germs
Domestos kills all known germs - Dead!

Double Diamond    
I'm only here for the beer
A Double Diamond works wonders

Dunhill Cigarettes    
Internationally acknowledged to be the finest cigarette in the World

Dunlop Tyres (1920s)    
Fit Dunlop and be satisfied

Durex Condoms    
Crowdstopper

Eastern Airlines    
Fly now. Shovel later
We have to earn our wings every day

Elizabeth Arden    
167 days of foggy, foggy dew can't claim all the credit for beautiful English complexions
Elizabeth Arden is real

Encyclopaedia Britannica (1970)    
Dick and Jane is dead

Energizer Batteries    
It keeps going, and going, and going....

Ericsson    
Make yourself heard

Esso (1950s)    
The Esso sign means happy motoring
Happiness is a quick-starting car

Esso (1964)    
Put a Tiger in Your Tank

Eve Cigarettes    
Farewell to the ugly cigarette

Fairy Washing Up Liquid    
Now hands that do dishes can feel soft as your face
For hands that do dishes

Federal Express    
When there's no tomorrow

Financial Times Newspaper    
No F.T. .... No Comment

Firestone Tyres    
Where the rubber meets the road

Florida Citrus Commission    
A day without orange juice is like a day without sunshine

Ford    
Ford has a better idea
Quality is Job 1
Twas the night before Christmas - the children were dreaming of a Ford in their future - smart, swanky and gleaming
Everything We Do is Driven By You

Four Roses Whiskey    
America's most gifted whiskey

Friends of Animals    
Extinct is forever

Friends of the Earth    
Think globally, act locally

Fry's Turkish Delight    
Full of Eastern Promise

Gas Council    
High speed gas

Gateway 2000    
You got a friend in the business

General Electric    
Progress is our most important product
We bring good things to life

Gibbs SR Toothpaste    
It's tingling fresh

Gillette    
The best a man can get

Gillette safety razor    
Shave Yourself

Glaxo Dried Skimmed Milk (1913)    
Glaxo builds bonny babies

Gloria Vanderbilt Jeans    
My bottoms are tops

Golden Flake Potato Chips    
Starch Free As A Chip Can Be
Always Good, All Ways
For Goodness Sake, Eat Golden Flake
Great Pair, Says the Bear .. (joint campaign with Coca-Cola)
Gobble Golden Flake
Golden Flake.... With Southern Fried Crunch
Good As Gold
The Good Gets Better With Golden Flake
The Favorite Chip of The S.E.C.
One Taste And Your Stuck On Golden Flake
The Crispiest Chip In The South
Golden Flake...It's Where You Find The Flavor

Goodyear Tyres    
The best tyres in the world have Goodyear written all over them
I'm convinced the Goodyear Grand Prix-S is a major contribution to road safety
Out front. Pulling away.

Gordon's Gin    
No wonder the English have kept cool for 192 years
It's got to be Gordon's

Grape-Nuts Flakes Cereal    
Roar, Boys, Roar, It tastes like more, What a flavor, Zippity-zow - its grand - and HOW

Guinness   
I feel like a Guinness - I wish you were
Guinness is Good for You
My Goodness. My Guinness
Guinness gives you strength
Not everything in black and white makes sense
Pure genius

Haig Whiskey    
Don't be vague - ask for Haig

Hai Karate Aftershave   
Be careful how you use it!

Harp Lager    
Harp puts out the fire

Hamlet Cigars    
Happiness is a cigar called Hamlet

Harpic Lavatory Cleaner    
Cleans round the bend

Harrods Store    
Everything London
Harrods for everything
Harrods serves the World
Enter a different World

Heineken (1975)    
Heineken. Refreshes the parts other beers cannot reach

Heinz    
Heinz 57 Varieties

Heinz Baked Beans    
Beanz Meanz Heinz

Hellman's Mayonnaise    
Bring out the Hellman's and bring out the best

Hemeling Lager    
Give him a right good Hemeling tonight
Wouldn't you rather be Hemeling?

Hershey's Chocolate Candybars    
There's a smile in every Hershey Bar

Hewlett Packard    
Expanding Possibilities

Homepride Flour (1968)    
Graded grains make finer flour

Honda Civic    
Better gas mileage. A Civic responsibility

Honda Motorcycles    
You meet the nicest people on a Honda

Hoover Vacuum Cleaner    
It beats as it sweeps as it cleans

Horlicks    
Horlicks guards against night starvation
I know I packed it
Thinks.... Thanks to Horlicks

Hoverspeed    
It's much less bovver on a Hover

Hovis Bread    
Don't say brown - say Hovis

Hyundai    
Prepare to want one

ICI    
The pathfinders

IBM Electric Typewriters    
Many Happy Returns

IBM    
Computers help people help people
Solutions for a small planet

Independent Newspaper    
It is. Are you?

Intel    
Intel inside

Iomega    
Because it's your stuff

Jaeger Sportswear    
Only the brave deserve the fair and the fair deserve JAEGER

J&B Scotch    
Scotch and the Single Girl

Jaguar    
Don't dream it. Drive it!
Grace.... space... pace

Jell-O Gelatin Dessert    
It sits as lightly on a heavy meal as it does on your conscience
The King and Queen Might Eat Thereof and Noblemen Besides
If all the world were Jell-O, And whipped cream filled the sea, Then the only spoon from here to the moon Would have to belong to me
America's most famous dessert

Jockey Shorts    
What the well-dressed man is wearing this year
Look your best while you wear our least
The best seat in the house

Johnny Walker Black Whiskey    
If you want to impress someone, put him on your Black list
Honor thy self
Born 1820 - Still going strong

Kellogg Company    
The best to you each morning

Kellogg's Rice Krispies    
Snap! Crackle! Pop!

Kellogg's Sugar Frosted Flakes    
They're G-r-reat!

Kentucky Fried Chicken    
Buy a bucket of chicken and have a barrel of fun
Finger-lickin' good
Real goodness from Kentucky Fried Chicken
Corn and cluck for a buck

Kiwi Shoe Polish    
When your shoes shine, so do you

Kleenex Tissues    
Don't put a cold in your pocket! - Use Kleenex Tissues

KLM    
The reliable airline

Kodak Cameras and Films    
America's storyteller
You press the button - we do the rest
If it isn't an Eastman, it isn't a Kodak

L & M Cigarettes    
Just what the doctor ordered

Lavin Perfumes & Soaps (1961)    
Take a bath in the dark tonight and let the water make love to your skin

Lay's Potato Chips    
Betcha can't eat just one

Levi's Jeans    
Have you ever had a bad time in Levi's?
Quality never goes out of style

John Lewis Stores   
Never knowingly undersold

Life Savers Candy    
Gee, I wish I had a nickel

Lifebouy Soap (1930)    
Body Odour
Stops Body Odour

Lipton Tea    
Lipton's gets into more hot water than anything

Listerine Mouthwash   
Often a bridesmaid - but never a bride.
Even your best friends won't tell you
Her Honeymoon - and it should have been mine!
The taste you love to hate (twice a day)
Stops halitosis!

Lockheed Aircraft    
Air Power is Peace Power - Lockheed

Lucent Technologies   
We make things that make communications work

Lucky Strike Cigarettes    

• Do you inhale? Of course you do! Lucky Strike has dared to raise this vital question because certain impurities concealed in even the finest, mildest tobacco leaves are removed by Luckies' famous purifying process
• Reach for a Lucky instead of a sweet
  

• No throat irritation - no cough
• They're toasted
• There's never a rough puff in a lucky
• So round, so firm, so fully packed
• Lucky Strike means finer tobacco
  

Lucozade     
Lucozade aids recovery

Lyle's Golden Syrup (1930s)    
Out of the strong came forth sweetness

M&Ms Candy    
The milk chocolate melts in your mouth - not in your hand
To make that tough job easier - you deserve M&M candy

Mackeson Beer    
It looks good, it tastes good, and by golly it does you good

Maclean's Toothpaste (1934)    
Did you Maclean your teeth today?

Maidenform   
I dreamed I stopped traffic in my Maidenform bra
I dreamed I went shopping in my Maidenform bra

Maltesers    
Chocolates with the less fattening centres

Marcus Valley Pickles    
At last. A pickle that bites back

Marlboro Cigarettes    
Come to Marlboro Country
Come to where the flavor is

Mars (1960s)    
A Mars a day helps you work, rest and play
Now... There is only one Mars
Mars are Marvelous

Martini    
The right one
Any time, any place, any where

Mary Quant    
Make-up to make love in

Matchbox    
We sell more cars than Ford, Chrysler, Chevrolet, and Buick combined

Max Factor Cosmetics    
To bring the wolves out - Riding Hood Red

Maxwell House Coffee    
Good to the last drop
Taste as good as it smells

Maytag Appliances    
Our repairmen are the loneliest guys in town

McDonald's    

• You deserve a break today
• Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun
• One in a billion
• Billions and billions served

Mecca Cigarettes    
Where was Moses When the Lights Went Out? - Groping for a pack of Meccas

Meow Mix Cat food    
Tastes so good cats ask for it by name

Mexican Brewery    
The beer that made Milwaukee jealous ...

Microsoft    
Where do you want to go today?

Midland Bank    
Come and talk to the listening bank
Together we make a great team

Miller Beer    
No matter what what's-his-name says, I'm the prettiest and Lite's the greatest

Milky Way    
The sweet you can eat between meals (without ruining your appetite)

Mohara Suits    
Only 1 out of 25 men is color blind. The other 24 just dress that way

Morton Salt (US 1911)    
When it rains, it pours

Mum Deodorant    
Has your girl turned into a refrigerator? If her air is arctic, try ... MUM

Murray Mints    
Too-Good-To-Hurry-Mints

Muzak Corporation   
Music is art. Muzak is science

National Airlines   
I'm Margie. Fly me

National Lottery    
It could be YOU

National Dairy Council (Fresh Cream Cakes)    
Naughty but nice

Milk Marketing Board (late 1950s)
Drinka pinta milka day
Drink more milk
Full of natural goodness
Is your man getting enough?
Milk's Gotta Lotta Bottle
Watch out there's a Humphrey about

Mr Kipling Cakes    
Mr Kipling does make exceedingly good cakes

NEC    
Just imagine

Nestlé    
Have a Break. Have a Kit Kat

New York State Lottery   
Play it again, Sam

New York Times    
All the news that's fit to print

NYSE    
The world puts its stock in us

Nike Shoes    
If it feels good then just do it

9 Lives Cat Food    
The cat who doesn't act finicky soon loses control of his owner

Old Gold Cigarettes    
We're tobacco men ... not medicine men. Old Gold cures just one thing. The

World's Best Tobacco
Not a cough in a carload

Old Spice    
The thrill of Roses Spiced with excitement Speaking of love

Omo washing powder   
Omo adds brightness to whiteness

Orange mobile phones    
The future's bright, the future's Orange

Opal Fruits    
Opal Fruits - made to make your mouth water

Orlon Fabric    
Dancing pleats that won't sit out

Oxo    
Oxo gives a meal man-appeal

PAL dog food    
Prolongs Active Life

Pall Mall Cigarettes    
Wherever particular people congregate

Palmolive Soap    
Keep that schoolgirl complexion

Pampers    
Give your baby something you never had as a baby. A drier bottom

Pan-American Coffee Bureau (1961)    
Good coffee is like friendship: rich and warm and strong

Pan-Am World Airways    
Live today. Tomorrow will cost more

Panasonic   
Just slightly ahead of our time

Paul Masson Wines    
We will sell no wine before its time

Pearline washing powder (1896)    
Pearline keeps white things white and bright women bright

Pears' Soap    
Cleanliness is next to Godliness
Good Morning! Have you used Pears' soap?
How do you spell soap? Why P-E-A-R-S, of course
Preparing to be a beautiful lady
Since when I have used no other

Pedigree Chum Dog food    
Top breeders recommend it

Penguin Biscuits   
P-P-P-Pick up a Penguin

Pepsodent Toothpaste   
You'll wonder where the yellow went when you brush your teeth with
Pepsodent

Peter Stuyvesant Cigarettes    
The international passport to smoking pleasure
So much more to enjoy

Phillips    
Let's make things better
Simply years ahead

Phyllosan    
Phyllosan fortifies the over-forties

Pickford's Removals    
We carry everything

Pillsbury Foods    
Nothin' says lovin' like somethin' from the oven

Pinkerton's Detective Agency    
We never sleep

Pontiac    
We are driving excitement

Post Office (1964)    
Someone, somewhere, wants a letter from you

John Player & Sons (1927)    
Player's Please

Pulsar Watches    
Accuracy to seconds a month

Qualcast    
It's a lot less bovver than a Hover

Quaker Oats    
Does it make sense to jump out of a warm bed into a cold cereal?

Quaker Puffed Wheat Cereal    
The cereal that's shot from guns!

Qwest    
Ride the light

Radio Caroline   
The station of the nation

Radio Luxembourg    
The station of the stars

Raid    
Raid kills bugs dead

Ralston Purina Pet Food    
All you add is love

Red Cross (1961)    
The greatest tragedy is indifference

Road Safety (UK, 1960s)    
You know it makes sense
Clunk click every trip

Rolls Royce    
At sixty miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock

Rowntree's Fruit Gums    
Don't forget the fruit gums, Mum

Royal Crown Cola    
Click here for Royal Crown Cola

Safeway Supermarkets    
Everything you want from a store and a little bit more

Sara Lee Food Products    
Nobody doesn't like ... Sara Lee

Schlitz Beer    
Schlitz ... the beer that made Milwaukee famous

Schweppes mixer drinks    
Schhh - you know who
What is the secret of Schhh
Schweppervescence lasts the whole drink through
Tonic water by you know who

Seagram's Gin (1961)    
Dryest gin in town. Ask any Martini

Senior Service cigarettes    
A product of the master mind
Senior Service satisfy

7-Up    
Takes the 'ouch' out of grouch
Freshen-up with 7-Up
Bring on the real Thirst-Quencher!
The un-cola

Shell Oil Company (1961)    
A child is an island of curiosity surrounded by a sea of question marks
Go well - go Shell
Keep going well - keep going Shell
That's Shell - that was!
You can be sure of Shell

Taco Bell Restaurants    
Head for the Border

Tate & Lyle    
Out of sweetness came forth strength

Tesco Supermarkets    
Every little helps

Tetley's tea    
Tetley make tea-bags make tea

Texaco Fuel    
You can trust your car to the man who wears the star

3M Company Scotch Tape    
Christmas is a time to believe in things you can't see

Tide Washing Powder    
If it's got to be clean, it's got to be Tide
Tide's in, dirt's out

The Times    
Top people take the Times
When The Times speaks, the World listens
Have you ever wished you were better informed?

Tizer    
Drink Tizer, the appetizer

Toohey's beer    
How do you feel? I feel like a Toohey's

Toshiba    
'Ello, Tosh, Got as Toshiba?

Toyota    
I love what you do for me - Toyota!
Oh what a feeling

Trans World Airways    
Sight for Soaring Eyes
You're going to like us
Up, up and away with TWA

Triumph Lingerie    
Triumph has the bra for the way you are

Trust House Forte (1980s)    
Yours Faithfully

TV Times    
Don't forget the TV Times
I never knew it had so much in it

Typhoo Tea    
Join the tea-set
Typhoo puts the 'T' in Britain

Ultra Biz Detergent    
The better stain getter

Union Carbide and Carbon    
More Jobs Through Science
Today something we do will touch your life

United Airlines    
Fly the friendly skies of United

United Biscuits    
P..P..Pick up a Penguin

UPS    
Moving at the speed of business

United States Army    
Be all that you can be
Some of our best men are women

UUNET    
The Internet at Work

Victoria & Albert Museum (1988)    
An ace caff with a nice museum attached

Vick's Sinex Nasal Spray    
Course you can, Malcolm

Visa Credit Card Visa
It's everywhere you want to be

Vogue Magazine    
Vogue - [for] the overwhelming minority
If it wasn't in VOGUE It wasn't in vogue

Volkswagen    
Relieves gas pains
While in Europe, pick up an ugly European
Ugly is only skin-deep
If gas pains persist, try Volkswagen
Small wonder

Wagon Wheels (1950s)    
It's so big, you've gotta grin to get it in

Wall Street Journal    
The daily diary of the American dream

Wall's Ice Cream    
Stop me and buy one

Walls Sausages    
I'm meaty, fry me

Weetabix    
Have you had your Weetabix
Withabix, withoutabix

Western Electrics    
We make things that bring people closer

Wheaties Cereal    
Breakfast of Champions

Whiskas Cat Food    
Eight out of ten cats prefer it

Wilkinson Sword    
Wilkinson Sword - the World's finest blade

William's Shaving Cream    
Covers a multitude of Chins

Winston Cigarettes    
Winston tastes good like a cigarette should

Wisk Laundry Detergent    
Ring around the collar

Wonderbra    
Hello boys
The one and only Wonderbra

Woodbury Soap    
The skin you love to touch

Woolwich Building Society    
We're with the Woolwich

Woolworths    
Nothing over sixpence
The wonder of Woolworths

Xerox    
The document company

Yellow Pages    
Let your fingers do the walking
Want to reach 8 out of 10 adults - walk this way.

Zest Soap    
You're not fully clean until you're Zestfully clean