These days, you see a large number of websites featuring online prize competitions. It’s hard to ignore the vast number of ads encouraging you to enter online competitions on most sites you visit. Just like magazines and newspapers, websites are increasingly featuring prize competitions to attract new visitors. Competitions can be free to enter, or require a user to register their information. You also find prize competitions that require users to pay a small fee to enter – these tend to involve a higher degree of skill in the UK.
Why are so many webmasters turning to online prize competitions as a way of driving traffic to their website? Here are some of the key things to consider when thinking about online prize competitions from the perspective of a webmaster.